Privacy Policy

1. Introduction

Welcome to Lumirria. We value your privacy and are committed to protecting your personal information. This Privacy Policy applies to information collected through our website, https://lumirria.com (the "Site"), and explains how we collect, use, disclose and safeguard your information when you visit or interact with Lumirria, including when you follow product recommendations or click affiliate links (for example, Amazon links).

Please read this Policy carefully. If you have questions, contact us at matthew@lumirria.com.

2. Information We Collect

A. Information You Provide Directly

When you contact us, subscribe to updates, leave comments, submit product feedback or otherwise interact with the Site you may provide personal information such as:

• Full name
• Email address
• Phone number (if provided)
• Messages, questions and support requests
• Optional information you include in reviews or submissions

B. Information Collected Automatically

We automatically collect technical and usage information including:

• IP address and general location derived from IP
• Device type and operating system
• Browser type and version
• Pages visited, referrer URL and time spent on pages
• Clickstream data including clicks on affiliate links

C. Cookies and Similar Technologies

We use cookies, local storage and similar technologies to operate the Site, remember preferences and track usage for analytics and affiliate reporting. More details and a categorized breakdown are provided below in the Cookies section.

3. How We Use Your Information

We use collected information for the following primary purposes:

• To provide and maintain the Site and its features;
• To respond to your inquiries and provide customer support;
• To analyze site usage, improve content, and personalize the user experience;
• To administer, track and report affiliate link activity (including Amazon Associates reporting);
• To send transactional or administrative emails related to the Site or your requests (only if you opt-in or provide contact);
• To comply with legal obligations and enforce our Terms of Use.

We do not sell your personal information to third parties.

4. Legal Bases for Processing (If you are in the EEA)

If you are located in the European Economic Area (EEA), we process personal data based on the following legal grounds:

• Contractual necessity: to perform services you request.
• Legitimate interests: running and improving the Site, analyzing usage, protecting against fraud, and affiliate operations — balanced against your privacy rights.
• Consent: where required (for example marketing communications), we will obtain your consent prior to processing.

You may withdraw consent at any time where processing is based on consent.

5. Cookies & Tracking Technologies

Cookies are small text files stored on your device. We use cookies and similar technologies for functionality, analytics and affiliate tracking. Below is a summary of common categories used on the Site:

You can control cookies through your browser settings and opt-out tools provided by third-party vendors. Disabling some cookies may limit functionality.

6. Sharing & Third Parties

We may share or disclose information with third parties only as described below or when required by law:

• Service providers: trusted partners who perform services on our behalf (analytics, email delivery, hosting).
• Affiliate networks: including Amazon Associates for transaction attribution and reporting.
• Legal / Compliance: if required by law, to protect rights, or respond to legal processes.

We require service providers to use reasonable safeguards and process data only for the purposes we authorize.

7. Data Security

We implement administrative, technical and physical safeguards to protect personal data — including HTTPS encryption, secure hosting practices, regular security reviews and restricted access controls. While we take strong measures, no system is perfectly secure; we cannot guarantee absolute security.

In the unlikely event of a data breach affecting your personal information, we will notify affected users and authorities as required by applicable law.

8. Data Retention

We retain personal data for as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods vary by data type (e.g., contact form messages may be kept for a limited period; analytics data may be aggregated and retained longer).

9. Your Rights

Depending on your jurisdiction you may have rights regarding your personal data — including access, correction, deletion, restriction, objection to processing, and data portability. For example:

• EU / EEA (GDPR): request access, correction, deletion, data portability, restriction and objection.
• California Residents (CCPA/CPRA): request categories of personal information collected, request deletion, opt-out of sale (we do not sell personal data), and non-discrimination for exercising rights.

To exercise any right or inquire about your data, contact us at: matthew@lumirria.com. We will respond as required by applicable law.

10. Do Not Track Signals

Some browsers transmit Do Not Track (DNT) signals. Currently, there is no industry standard for how websites must respond to DNT signals. Lumirria does not alter tracking behavior solely in response to DNT headers; instead we provide cookie choices and opt-out links where applicable.

11. Children's Privacy

Our Site and services are not directed to children under the age of 13. We do not knowingly collect Personal Information from children under 13. If you believe we have collected information of a child under 13, please contact us and we will take steps to delete the information.

12. International Data Transfers

The Site operates globally. Personal data may be transferred to, stored and processed in countries other than your country of residence — including the United States — where laws may provide different levels of protection. Where required, we use appropriate safeguards (e.g., standard contractual clauses) to protect your personal data.

13. Marketing Communications

If you opt-in to receive marketing emails, you can unsubscribe at any time via an unsubscribe link or by emailing matthew@lumirria.com. We will honor opt-out requests promptly. We do not share your personal email with advertisers without consent.

14. Advertising and Third-Party Services

We may use third-party advertising networks or social platforms to present content, track conversions or display relevant advertising. These third parties may use cookies, pixel tags and other technologies to collect information about visits to the Site and other websites to provide measurement, analytics and tailored ads.

To control third-party advertising tracking, visit network-specific opt-out pages or utilize your browser privacy controls and advertising preference tools.

15. Research & References

Our product recommendations are informed by clinical research and hands-on testing by Dr. Matthew and the Lumirria team. Where applicable we summarize relevant scientific findings on our Blog and Science pages. For a deeper review, visit our Blog and 'Science Behind Red Light Therapy' sections.

16. Contact Us

If you have questions, requests, or concerns about this Privacy Policy or your personal data, please contact:

Email: matthew@lumirria.com

We aim to respond to legitimate requests and inquiries promptly, and in any case within the timeframes required by applicable laws.

17. Changes to This Privacy Policy

We may update this Privacy Policy occasionally to reflect legal or operational changes. When we do, we will revise the "Last updated" date at the top. Continued use of the Site after such changes indicates acceptance of the updated policy.